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Business & Wholesale

Starting a Camphor and Agarbatti Counter: A Distributor Guide to Stock, Margins and MOQs

Puja goods are a small-ticket, high-frequency trade. The money is in rotation and the right pack mix, not in one big order.

Shiv Shakti premium agarbatti gift box, a festival-season line for retail counters
Shiv Shakti premium agarbatti gift box, a festival-season line for retail counters

In short

  • Five or six fast lines carry a puja counter; the rest is festival stock.
  • Camphor loses value while it sits — plan six to eight weeks of cover, not six months.
  • Keep cartons off the floor, away from outside walls, and never beside food or kerosene.
  • Ask for 100% camphor in writing, with a batch number on every pack.
  • Burn a sample tablet in front of the supplier before you place the first order.

We have supplied shops, temple stalls and district distributors from Gorakhpur since 1987, and the questions at the start are always the same four. This is how we answer them at the counter.

1. What actually sells, and in what ratio

A puja counter is not a catalogue — it is five or six lines that move every week and a handful that move at festivals. For a general retail counter, a sensible opening mix is roughly:

LineShare of stockWhy
Five and ten rupee camphor pouches~30%Highest footfall item, bought weekly, impulse priced
Camphor tablet packs~20%The regular household reorder
Agarbatti jars and pouches~25%Daily use, widest fragrance preference
Dhoop cones and sticks~15%Occasion-led, higher value per sale
Slabs and loose pack~10%Temples, halls and bulk buyers

Add gift boxes six to eight weeks before Diwali and drop them again in January. They are the highest-value line on the counter and the least useful in April.

2. Rotation matters more than margin

Camphor is the one puja line that loses value while it sits, because it sublimates. A carton held for eight months is worth less than the invoice says. Plan for six to eight weeks of cover, not six months, and order more often in smaller lots — the reasoning is in our storage guide, which applies to a godown just as much as a kitchen.

Agarbatti has the same problem in a different form: it does not evaporate, it goes dull. Stock that has sat through a monsoon sells badly because customers can smell the difference.

3. Storing stock properly

  • Keep cartons off the floor and away from an outside wall — both draw damp.
  • Never store camphor next to foodstuff, detergent or kerosene; it takes on and gives off odour freely.
  • Rotate strictly first in, first out, and mark the carton with the month it arrived.
  • Keep the display stock sealed until it is needed. An open pouch on the shelf is inventory evaporating in public.

4. What to ask a manufacturer before you commit

Any serious supplier should answer all of these without hesitation:

  • Is the camphor 100% camphor, or a compound with wax or filler? Ask for it in writing. The consequences are explained in the clean burn article.
  • Is there a batch number on every pack, and can a complaint be traced back to a production sheet?
  • What is the MOQ, and does it drop for repeat orders?
  • What is the lead time in and out of festival season — and the dispatch and returns policy?
  • Is territory protected, and on what terms?
  • What sampling is allowed? Any manufacturer confident in the product will let you burn a tablet on the spot.

Run the test in front of them. One tablet, a white tile, two minutes. The six checks in our purity guide work just as well across a trade counter as they do in a kitchen.

5. The paperwork

Keep a GST registration, insist on proper tax invoices, and keep the batch numbers with them. When a customer returns a pack, the batch number is what turns an argument into a replacement. Hold the manufacturer to a written returns process before the first order, not after the first problem.

6. Working with Shiv Shakti

We supply directly from Gorakhpur across Uttar Pradesh, Bihar and neighbouring states, with trade pricing, protected territory in most districts, and cartons packed for retail display rather than repacking. Our full range is on the shop page, the story behind it is on the about page, and applications come through the distributor form.

Buying for a shop, a temple or a district? Send us your city and expected monthly volume and we will come back with trade pricing.

Apply to distribute

Found this useful? Send it to someone who lights a lamp every morning.

Sitaram Jaiswal Founder, Shiv Shakti · Anil Udyog, Gorakhpur

Sitaram Jaiswal founded Shiv Shakti in Gorakhpur in 1987, after a badly made tablet spoiled an aarti in his own home. He still signs off the batches that leave the workshop.

Everything in this guide, made by us

Pressed, cut and packed in our own Gorakhpur workshop — the exact packs mentioned above.

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Still wondering

Questions readers ask about this

What is the minimum order for a distributor?

It depends on your city and the mix you want to carry, and it usually drops for repeat orders. Send your city and an expected monthly volume through the distributor form and we will come back with trade pricing and MOQ.

How much stock should a new counter carry?

Six to eight weeks of cover, not six months. Camphor sublimates and agarbatti goes dull, so slow stock loses value on the shelf. Order smaller lots more often, and rotate strictly first in, first out.

What should I ask a camphor manufacturer before ordering?

Whether the camphor is 100% camphor in writing, whether every pack carries a traceable batch number, the MOQ and lead time in and out of festival season, whether territory is protected, and whether you may burn a sample on the spot. A confident manufacturer says yes to all five.

More answers on our help centre.

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More from Business & Wholesale and the rest of the journal.

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